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For the last 75 years, the New England Shirt Company in Fall River, Massachusetts has been in continuous operation. Their new brand identity builds upon their legacy of tradition and excellence.

Comprehensive brand identity for a franchise of small community banks: name development, core values and mission definition, brandmark and visual system, signage design, interior design, garden design.

Comprehensive brand identity for iconic historic car owned by 1960s British fashion legend John Crittle and The Beatles and Apple Corps: name and story development, interactive design, brand audio design, book design, posters, products.

Comprehensive holistic brand identity for luxury New Urbanist resort town: name development, brandmark and visual system, experiential amenity concepts, garden design including boulevards, parks and courtyards, interior design, product and furniture design, signage, packaging, brand communications.

Comprehensive signage design

Boulevard and streetscape design

Brand Communications

Landscape and courtyard design

Playground design

Interior design

Brand identity and experience development

Traditional clothing at its best. Comprehensive brand identity and ongoing brand communications program for one of the South’s truly iconic men’s stores.

Comprehensive brand identity program for a new barbecue restaurant: Story and name development, brandmark and visual system, packaging, interior and exterior design, brand audio design.

For 18 straight years Slaughter Group has created the brand imagery for the annual Rickwood Classic played at America’s oldest baseball park, Rickwood Field. This year’s classic celebrates the historic 1948 championship Birmingham Black Barons.

Brand communications for a Dallas based, strategic corporate communications consultancy: brandmark and visual system and interactive design.

Founded in 1984, Magic Moments is dedicated to making the non-medical dreams come true for children who, because of unfortunate illnesses, are being deprived of a normal childhood. Throughout Alabama thousands of magic moments have come alive through magic Moments. As life altering childhood illnesses grow, so grow the need for more magic moments to bring joy and excitement in times of stress and challenge. To help bring more awareness to the mission and needs of Magic Moments, Slaughter Group joined the journey in creating the new brand identity. Crafting the core brand mission and brand promise lead immediately to core brand communications.

The new brandmark for Magic Moments is actually made up of moments. Each moment is made up of colors. To visually and magically make the mark move with time, each moment in the mark was programmed to move moment by moment. The mark changes every second and changes again every minute and returns to its original form on the hour. The undeniable truth is that every moment counts. Every moment should be magical. When you see it, you’ll believe it.

A new name and brand identity program for a UK/US collaboration to assemble the very best UK designed office furnishings to stock and distribute in the US.